A good mentor of mine always says 'The yes's built my business, the no's built my character'.

And whilst no's can help us develop a thicker skin - we'd still like to hear the word yes more often than not. Without the yes's, our team isn't growing.

If our team isn't growing - it's going to be either what we're saying, how often we're saying it, or who we're saying it to.

Today I want to focus on the 3rd section there, and take you through a simple question you can ask before you offer someone your solution - which will greatly improve your conversion rate.