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How to Get Out of TMI Syndrome, and Laser-Focus Your Messaging with Decisionmakers - Episode 63
Has this ever happened to you? You go to engage a decision-maker. There's something specific you want from them. And you start laying out your case and you can tell you're losing them. They're not engaging. They're kind of glazing over and you're struggling to figure out what the problem is. You're giving them your very best stuff, telling them all the key details of your work. And the more you talk, the more they glaze over. Or they pay polite attention, but when you're done, they don't have any questions. And they just say, well, thanks for coming. Appreciate your visiting. And that's it.
While there could be several causes for this, one of the most common is the key mistake of falling into TMI syndrome. Giving decision makers way more information and content than they want, need or can absorb. Treating all facts as if they are equally valuable or important. In a vacuum that might be true. But in the context of engaging and influencing decision makers, it not only isn't true, it will actually undermine your most persuasive points.
What we have to do is get to what is most relevant in this context, in this moment. That are exactly the points the decision maker needs to hear right now. The good news is there's a simple framework that will help you do this. And start getting better results from your messaging.
In this episode, we share:
- The four-question framework that will help you identify exactly what your decisionmaker needs to hear from you right now
- Why the things you’ve been taught about how to add value with information will actually sabotage your effectiveness with decisionmakers
- The common trap that we can fall into as subject matter experts, when engaging decisionmakers
- How to identify and weed out TMI elements from your messaging
- How to use story to deliver your high-value message elements in the most compelling way
Links:
Episode 13 – How to Use Story to Create Breakthrough Messaging with Decisionmakers
Episode 57 – How to Turn Data into a Story that Engages and Compels a Decisionmaker
If you found value in this episode, please share it with other progressive nonprofit leaders. And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.
Thanks!
View all episodes
By Kath PatrickHas this ever happened to you? You go to engage a decision-maker. There's something specific you want from them. And you start laying out your case and you can tell you're losing them. They're not engaging. They're kind of glazing over and you're struggling to figure out what the problem is. You're giving them your very best stuff, telling them all the key details of your work. And the more you talk, the more they glaze over. Or they pay polite attention, but when you're done, they don't have any questions. And they just say, well, thanks for coming. Appreciate your visiting. And that's it.
While there could be several causes for this, one of the most common is the key mistake of falling into TMI syndrome. Giving decision makers way more information and content than they want, need or can absorb. Treating all facts as if they are equally valuable or important. In a vacuum that might be true. But in the context of engaging and influencing decision makers, it not only isn't true, it will actually undermine your most persuasive points.
What we have to do is get to what is most relevant in this context, in this moment. That are exactly the points the decision maker needs to hear right now. The good news is there's a simple framework that will help you do this. And start getting better results from your messaging.
In this episode, we share:
- The four-question framework that will help you identify exactly what your decisionmaker needs to hear from you right now
- Why the things you’ve been taught about how to add value with information will actually sabotage your effectiveness with decisionmakers
- The common trap that we can fall into as subject matter experts, when engaging decisionmakers
- How to identify and weed out TMI elements from your messaging
- How to use story to deliver your high-value message elements in the most compelling way
Links:
Episode 13 – How to Use Story to Create Breakthrough Messaging with Decisionmakers
Episode 57 – How to Turn Data into a Story that Engages and Compels a Decisionmaker
If you found value in this episode, please share it with other progressive nonprofit leaders. And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.
Thanks!