Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to earn your true worth, ethically and confidently.

Vanessa Ugatti helps law firms, lawyers, and other professional service providers get paid their true worth ethically, while keeping client satisfaction high and without selling their soul. While her marketing is focused on lawyers, her work benefits all service-based businesses, as it centers on the psychology of charging: mindset, confidence, self-worth, and self-talk. It also encompasses well-being, as when people are not charging properly, they tend to run themselves ragged. She delivers this through a mix of live and virtual events, group training, and one-to-one coaching. The work goes beyond knowledge transfer; it’s about embedding new behaviours through action-focused, empowering sessions.

Her unique True Worth methodology™, developed over the past 12 years, was inspired by her own challenging journey from being utterly clueless at charging to becoming confident, calm, and in control. As such, she is well-positioned to help others make the same shift. She is also the author of a little Amazon Best Seller, entitled—unsurprisingly—How to Get Paid Your True Worth.

Vanessa was once utterly clueless about charging because: a) she didn’t understand her value, b) she was incredibly embarrassed talking about money, and c) as an empath, her sensitivity made the fear of rejection overwhelming.

Now she is confident speaking about her fees with clients, as she understands her value and has a comfortable relationship with money. As such, she is well-positioned to help others make the same shift.

For Vanessa, this is not just a business—it’s a mission. She created her business to alleviate the suffering of others who deserve to charge their true worth.

Connect with Vanessa Here: 

https://www.linkedin.com/in/vanessa-ugatti-legal-pricing/

www.thetrueworthexpert.com

Grab the freebie here: 

https://www.thetrueworthexpert.com/cheat-sheet-get-paid-your-true-worth

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