Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to truly understand your numbers so you can achieve your greatness. 

Lauren McDonald is a Certified Public Accountant with a Master’s degree in Taxation who has spent her entire career in taxation. She first discovered accounting in high school, knew early that it was the path she wanted to pursue, and went on to build her own tax and accounting firm in 2011. After years of working directly with business owners, Lauren saw how many entrepreneurs were struggling to understand the financial side of running a business. 

Today, she helps entrepreneurs in their first five years of business better understand their taxes, accounting, and finances through online courses and workshops designed to make complex topics feel practical and approachable.

Connect with Lauren Here: 

www.facebook.com/theperfectprofit

www.instagram.com/theperfectprofit

www.linkedin.com/in/theperfectprofit

www.theperfectprofit.com

Grab the freebie here: 

https://the-perfect-profit.kit.com/d5f2170296

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If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.

Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to set up your funnels and automations so that you can grow your business.

Dianne Shelton is a digital marketing & systems expert helping mission-driven leaders bridge the gap between big vision and everyday execution. She is also the founder of Passion Breakthrough, a bespoke consultancy that specializes in helping business owners simplify the path to recurring sales and dream client retention. Her signature approach is backed by an MBA and CS degree, fueled by over a decade of experience scaling multimillion-dollar projects for Fortune 500s and SMBs. 

Today, Dianne’s AI-enhanced strategies support clients in 170+ countries from her Minnesota home. She has been featured in places like Digital Journal, Thrive Global, and All Business.

Connect with Dianne Here: 

https://www.instagram.com/passionbreakthrough

https://www.facebook.com/diannecshelton

https://passionbreakthrough.com/

Grab the freebie here: 

https://passionbreakthrough.com/upscale-os

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about why people buy and how you can use that to get more people to choose your offer. 

After spending 40 years in retail watching people 'buy stuff' and then trying to get people to 'buy her stuff'... Tarnia realised just how much psychology is involved in buying. But when she moved into the digital world, she noticed those same techniques weren't being used, or even understood.

Tarnia Hopper now helps business owners understand who they are really selling to, not just at a surface level, but across different buyer types and states that exist inside every audience, every target market. 

With over 40+ years of experience across retail, wholesale and product based businesses, she has developed her Retail Buy-ology© framework, which identifies 11 distinct buyer profiles and how each one responds to different products, messaging, offers and timing. Because the reality is, not everyone is ready to buy at the same time, and not everyone will ever buy the same thing. 

Tarnia shows how to align your messaging, positioning and offers to the right buyers - so instead of guessing what will land, you know exactly who it's for, when to say it and why it works.

Her work bridges real world buying behaviour with the digital space, helping business owners make smarter decisions that drive clearer, more consistent results.

Connect with Tarnia Here: 

https://www.facebook.com/tarnia.foster

https://www.linkedin.com/in/tarnia-hopper-retail-success-mentor-22446a9b

https://www.instagram.com/tarniahopper?

https://retailsuccessplan.au/

Grab the freebie here: 

https://retailsuccessplan.au/invisible/

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to infuse the human touch back into AI so you can use it in a more authentic way. 

Katie Gootenberg is the founder of Digitally Enhanced Marketing and host of the EntrepreneurShift podcast. She helps established service businesses integrate AI into their marketing and operations without losing the voice, trust, and relationships that built their brand in the first place.

Her work sits at the intersection of strategy and simplicity: building AI systems that act as a genuine extension of thoughtful operators, removing the repetitive work that slows teams down, and creating the kind of operational clarity that lets founders run their businesses without being the bottleneck in every room.

Katie is known for bringing a calm, grounded perspective to a conversation that usually generates more noise than clarity. She doesn't chase the hype. She builds what actually works.

Connect with Katie Here: 

Instagram: https://www.instagram.com/digitally.enhanced.marketing/

YouTube: https://www.youtube.com/@katiegootenberg

TikTok: https://www.tiktok.com/@digitally.enhanced.mktg

LinkedIn: https://www.linkedin.com/in/katie-gootenberg/

Website: https://digitallyenhanced.co/

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to find your story and turn it into a clear business direction.

Julie Fairhurst is a sales strategist with over 34 years of experience and the founder of Women Like Me. She has led the publication of over 350 true-life stories across 33 books, empowering hundreds of women to become published authors. Julie specializes in helping entrepreneurs use storytelling as a strategic tool to attract clients, build authority, and drive real business growth.

Connect with Julie Here: 

https://www.facebook.com/julie.fairhurst.7

https://www.facebook.com/StoryCoachJulieFairhurst/

https://www.facebook.com/juliefairhurstcoaching

https://www.instagram.com/juliefairhurstinfluence/?hl=en

https://www.linkedin.com/in/juliefairhurstvoicestoryinfluence/

https://juliefairhurst.com

Grab the freebie here: 

https://womenlikeme.aflip.in/b36037dbcc.html

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to stop struggling with your business goals and leverage your silent secret partner.

Helle Brodie is a transformational business coach who helps high-achieving entrepreneurs break the cycle of being "successful but stuck." With over 35 years of entrepreneurial grit, Helle targets the root of business plateaus: the unconscious patterns that create invisible bottlenecks in leadership and growth. While traditional consultants focus solely on surface-level tactics, she specializes in aligning deep-seated psychology with rigorous business strategy.

This approach helps clients move from reactive firefighting to proactive, high-leverage leadership. Known for her rare blend of intuitive insight and three-and-a-half decades of business experience, Helle creates a safe environment where leaders can finally uncover what is holding them back.

The result is the ultimate ROI: recovering lost time, optimizing decision-making, and building a business that functions as a high-value asset—not a demanding 24/7 job. Helle helps clients reclaim their time freedom, financial freedom, and the internal freedom to savor every part of their lives.

Connect with Helle Here: 

https://www.linkedin.com/in/hellebrodie/

https://www.facebook.com/helle.brodie/

https://www.freedomjourneys.ca

Grab the freebie here: 

https://helle-pdzk7c4t.scoreapp.com

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.

Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to generate sales without depending on content marketing.

Chanel Morales is a business coach, business development specialist, 6-figure online business owner, and the voice behind the “Sell Without Content” movement.

After building a successful coaching business and travelling the world full-time as a single mum, Chanel stepped away from the online space when both her life and the industry shifted. What she saw behind the scenes, working in business development for multi-million pound companies, changed how she viewed business growth completely.

She realised that the businesses making the most money weren’t relying on constant content, viral posts, or showing up every day online. They were building relationships, creating strategic offers, and selling in a way that actually made sense commercially.

Now, Chanel teaches entrepreneurs how to grow without becoming influencers. Her work focuses on building simple, scalable sales systems, creating high-value offers, and accessing clients through channels that don’t depend on the algorithm.

She speaks on topics including selling without content, B2B growth strategies, building authority without social media, and how to position your business like a company rather than a personal brand.

Connect with Chanel Here: 

https://www.facebook.com/digitalnomadmum/

https://www.instagram.com/chanelmoralescoach/

www.chanelmorales.com

Grab the freebie here: 

www.sellwithoutcontent.com/masterclass

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to bring your story to the world and authentically be yourself out loud so you can build a successful brand.

With 20+ years in marketing and communications, Ana helps leaders and organizations reinvent themselves, build visibility, and turn big ideas into stories that earn trust and impact. She is a TEDx organizer in the Netherlands, an author, and a mentor with Female Ventures.

Connect with Ana Here: 

https://www.youtube.com/@anareinvento

https://www.linkedin.com/in/ana-denis

https://anadenis.com

https://www.amazon.com/dp/B0F1F4QDPG

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to understand your numbers so you can grow your business.

Claudia Sheena is the founder of Creative Studio Accountants, a boutique advisory firm helping ambitious marketing professionals grow from freelancers into profitable, scalable agency owners, alongside her wider practice, Claudia Sheena Accountancy Services.

With more than 25 years of experience, Claudia works with business owners who want more than just compliance. She helps them gain clarity over their numbers, improve cash flow, and make confident decisions that support sustainable growth.

What sets Claudia apart is her practical, real-world perspective. She built her own business after many years working closely with business owners, giving her a clear understanding of the challenges they face. She combines deep technical expertise with a strong commercial focus, helping clients understand what is really driving their performance and where the opportunities lie.

She acts as a financial partner to her clients, helping them identify opportunities early, avoid costly mistakes, and build businesses that are both profitable and resilient.

Claudia has delivered significant results for her clients, including saving over £1 million in tax for one business. She is also a regular contributor to the 70,000-member Flexible Working People business community and has appeared on multiple podcasts, where she is known for making finance clear, practical, and genuinely useful.

Connect with Claudia Here: 

https://www.facebook.com/claudia.sheena/

https://www.linkedin.com/in/cs-as/

https://www.instagram.com/creative_studio_accountants/

cs-accountants.co.uk

creativestudioaccountants.co.uk

Grab the freebie here: 

go.cs-accountants.co.uk/metrics

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about why most offers don’t convert, how to fix the structure behind them, and how you can use the 2-minute No-Brainer Offer Test to identify what’s missing in your own offers.

Alvern Bullard is a digital marketing strategist and launch manager who helps coaches, consultants, and service providers fix the real reason their offers aren’t converting — the structure.

With 18 years of experience in sales and marketing at companies like Dell, Salesforce, and Quest Software, she now works with digital businesses to build the foundations required to create scalable, high-converting offers — the kind that could evolve into what many would consider $100M offers.

She is the creator of The No-Brainer Offer System, a framework designed to turn underperforming offers into clear, compelling, and easy-to-say-yes-to decisions — without relying on discounts, constant relaunching, or surface-level tweaks.

Alvern is also the creator of The 10,000 Rejection Experiment, a two-year journey to intentionally collect 10,000 rejections to prove that success is ultimately a numbers game.

Connect with Alvern Here: 

https://www.linkedin.com/in/alvernbullard/

https://popcornleadgen.com/

Grab the freebie here: 

https://popcornleadgen.com/test

===================================

If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.

Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.
Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. 

QUICK LINKS: 

APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application

DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/