Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to create structure out of chaos so your business can actually work for you.
Raised as an Army brat in a multigenerational military family, structure, adaptability, and looking out for one another are built into Bobbi’s DNA. In 2015, she channeled that lifelong drive into launching her business. Today, she empowers leaders as the Business Auntie—bringing the power of "The Auntie Advantage" to help founders stop being the bottleneck in their own companies and build scalable, human-first businesses.
Powered by her program, The Officer’s Daughter Framework (ODF) and Lila Veronica’s Elevate Your Sales methodology, Bobbi offers entrepreneurs a rare combination of Radical Safety and Tough Love & Truth. As a Business Auntie, she provides a safe space where founders can share anything, paired with Fierce Advocacy, Unconditional Presence, and strict accountability to turn operational chaos into sustainable, revenue-generating results.
At home, Bobbi is happily married to her best friend, proudly childfree, and devoted to her adorable dog. Known as “Mimi” to more than 20 nieces and nephews, she brings that same auntie energy—joy, loving accountability, and a relentless commitment to seeing people win—into everything she touches. A passionate theatre enthusiast and avid reader, Bobbi is thrilled to co-lead this group, build real connections, and drive measurable growth together!
Connect with Bobbi here:
https://www.linkedin.com/in/liisa-bobbi-mcpoffel-17780a16/
https://www.facebook.com/Double2ii
https://www.instagram.com/officersdaughter_coach/
https://calendly.com/bobbimcpoffel
Grab the freebie here:
https://forms.gle/sGZ3iMaTjxRJ3Xxy5
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