Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to unlock the power of strategic website design for health and wellness coaches.
Lei Ann Finch is a Strategic Web Designer and SEO advisor for health and wellness coaches whose businesses have outgrown their DIY websites. She helps experienced, heart-led practitioners update and uplevel their sites into clear, welcoming online spaces that naturally guide the right people toward working with them.
Most health and wellness coaches come to her when they’re tired of guessing what their website needs. Their business has evolved. Their expertise is deeper. Their offers are more extensive. And their site is not set up to speak to their ideal client. It no longer reflects their level, and they quietly sense there are SEO opportunities being missed for simple, organic growth. They’re amazing coaches. They’re just not web designers, and they don’t want another thing to manage or figure out.
Like many of her clients, Lei Ann came to this work through real life. She started in the health and wellness world herself, building a business as a fitness trainer and wellness coach while raising six children. Her first online offering was a healthy freezer-crockpot meal prep system for busy moms, with recipes filmed in her own kitchen and simple nutrition lessons for families. As she built that course and its website, she began to fall in love with building websites.
Along the way, she began to notice something important: how information is organized, presented, and experienced online changes everything. When a site feels intuitive, grounded, and human, people understand the value more quickly and feel safer taking the next step.
That insight led her deeper into web strategy, user experience, and the brain science behind how people make decisions online. After more than 10 years of building and refining websites, Lei Ann developed what she calls The Sustainable Website Method where she takes clients through a process to stabilize what’s already there, then structure their site for clarity, SEO, and natural decision-making, and then future-proof it with her Sandbox System. This allows a website to grow alongside a business without breaking or constantly rebuilding, and also gives them a clear foundation for what to create and share in their content.
Lei Ann works with health and wellness coaches who want their website to finally reflect the depth of their work and quietly support the next stage of their business.
Connect with Lei Here:
https://www.linkedin.com/in/leiannfinch/
https://poweryourhabits.com
Grab the freebie here:
https://www.poweryourhabits.com/website-health-check
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