What's the secret to keeping patients for life? In this episode, Naren Arulrajah and Ben Tuinei unpack how trust, empathy, and consistency, not gimmicks or discounts, are the real keys to patient loyalty. They dive into how emotional connections, marketing beyond the chair, and strong internal team culture drive long-term retention. Whether you're overwhelmed by insurance or struggling with patient turnover, this episode gives you practical, proven strategies to build lasting relationships and take back control of your practice's growth.