It’s easy for us to get swept up in the value of our products and solutions. We know all the benefits and all the features but is it the same for the end-user? Customer feedback can ensure that your product or solution is designed and perfected with the customer in mind. Helping to provide qualitative insights with customer feedback on a loop is Viable. Viable aggregates qualitative data to help teams understand how their customers think and feel about the products and services they provide. Founder and CPO, Jeff Erickson dives into their solution more and gives us his perspective on their user journey, the role of their website, and their growth efforts overall.