If you feel overwhelmed by the sheer amount of steps you need to get started on video making, here is a simplified process that will guide you from concept to mindset, your message and your reasons for doing this. Before rushing to get specialist equipment, embarking in a 6 month video production or editing course, or reading a whole book on content marketing, you need to nail down a few essentials that will determine your focus and direction, and ultimately your success. Let me know if there is anything else you want me to cover!

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