Research is hard, especially you go into it without a clear goal. Sure, you have an idea of what you need to be answered, but it's not enough is it? Especially when you've been brainstorming about what your audience needs and you need some research to back up your claims. There's a fine line between being strategic online and falling down the Google rabbit hole. You know, where you sit down at your laptop and open Google, and before you know it. it's been hours and you still have nothing to show for it. When it comes to doing research to learn about your target audience, you need to have a plan. Get that plan on this podcast episode here and now, so you can move the needle forward in your business.