How to Become a Social Media Strategist (And Get to Six-Figures)

Today on It Pays to Write, I’m stoked to welcome Dorien Morin-van Dam. She says she's s Dutch by birth, American by choice, and she totally reinvented her career at 40 and built a thriving social media + AI consultancy from scratch. If you’ve ever wondered how to become a social media strategist, this episode is your roadmap.

Here’s what you’ll learn:

• How writing became Dorien’s secret weapon—and why every aspiring strategist needs strong writing skills.

• The step-by-step evolution of social media marketing—from early blogs to LinkedIn gold—and what that means for your career.

• How batching and AI tools can supercharge your content calendar so you can scale without burning out.

• The audience-first tactics that helped Dorien land her first clients within weeks and how you can replicate them.

• Time-management routines for balancing life and work—because becoming a social media strategist doesn’t mean sacrificing your personal life.

• The client-discovery framework she uses in strategy sessions to uncover pain points and craft revenue-driving content.

  
  

Dorien's LinkedIn: https://www.linkedin.com/in/moreinmedia/

Her Website: https://www.moreinmedia.com/

Sign up for my free course on how to write with AI: https://aiwritingroadmap.com/