jobTopia with Tony Moore

How To Get Your Delicious Product Distributed with Richard Byers, Division President Cash-Wa Distributors E140

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Your totally different, better, and special brand is killing it in the local marketplace. Everyone loves it! Now what? Get it into distribution!   

Richard Byers, the Divison President of Cash-Wa joins me to discuss how to get your totally awesome brand into a distributor. Discover the strategies established and start-up brands use to grow revenue through a distributor partnership. 

  • What's in a name? 
  • How does a distributor decide what products and brands to offer the marketplace?
  • 30,000-foot view of the operation workflow 
  • Adding new brands and products ~ strategies ~ 
  • Category Managers
  • Consultants VS Salespeople
  • How many SKU's for the same food? 
  • Trends in food
  • Brand new Cash-Wa white-labeled product unveiled here for the first time!

    • Connect with Richard: https://www.linkedin.com/in/rbyers/

    Cash-Wa: https://web.cashwa.com/

    About your Host Tony Moore and the Winning at Work podcast:

    • Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
  • Join me on my mission to discover what makes these companies different, better, and special.
  • Episode 140 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
  • Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

    • Music from Uppbeat:

    https://uppbeat.io/t/soundroll/get-the-funk-in
    License code: SF3WUKBUJQULFHXE

     

     

     

     

     

     

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    jobTopia with Tony MooreBy Tony Moore
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