In this guest podcast Kerry interviews Flo Powell from Midnight Communications. Midnight have managed successful campaigns for the likes of the Boundless (public service workers club) and Arundel Castle, using a mix of traditional public relations and social media campaigns.

Flo shares her advice on how to plan for a PR campaign and how to approach external agencies. You also may pick up some surprising facts about jousting, falconry and tulips!

www.midnight.co.uk and www.socialbrighton.com