Social Media Simplified by Social Brighton

Since we moved to a four day working week at Social Brighton we've been really keen to learn about how we can work smarter, rather than  longer. As a small, busy company it's important we make the most of each working day, that our team is energised and focused on the most important tasks.

This podcast contains some great productivity tips that we've found have helped us become more efficient with our time. We talk through working in intervals, mono tasking, health and wellness, planning and prioritising and how frogs and laminated animals have helped us!

Do like, share, review, and most of all enjoy!

www.socialbrighton.com

Following the success of last year's 'Local SEO' podcast, Kerry is joined once again by Stuart Davies from Creative Bloom. This time, to give you the low-down on how to create and implement a truly modern digital marketing strategy - incorporating your website and social channels.

Kerry and Stuart talk about how organisations can update their marketing plans to incorporate new channels and techniques; how to take advantage of new technologies using the 70:20:10 rule; and how to become more agile. 

They discuss the importance of diagnosing before strategising, why accountability needs to be baked into the strategy, and how consultants can help. Listen and enjoy!

www.socialbrighton.com

www.creativebloomrocks.com

This week we are joined by eCommerce and SEO expert Adam Bastock from abastock consultancy in Brighton. He explains how small businesses can optimise their website content to rank on major search engines; how to compete with bigger players in search marketing; and new ways to get found by potential customers via search. He talks us through the importance of solid keyword research to inform your marketing strategy and why you should always put users first when creating your search engine optimisation strategy. Find out the best tools to use to improve your visibility online and why it's important to target niche search terms. Listen and enjoy!

Contact Adam to claim your free audit: [email protected]

www.abastock.co.uk

www.socialbrighton.com

In our new podcast Kerry chats with Cecily from The Emperor's Old Clothes, a sustainable fashion business based in Brighton's North Laine. Cecily talks about how she has developed the online side of her business and made use of Instagram Stories as a valuable marketing tool, and a great way to build an online community.

Cecily explains how, when launching a new range of plus sized clothes, she turned to Instagram to build her understanding of issues faced by certain customers, using social networks to open her mind and understand the world better. She also shares some top tips for becoming more confident in front of the camera.

www.theemperorsoldclothes.co.uk www.socialbrighton.com

In our latest guest podcast Kerry interviews Silvina De Vita, creator and founder of My Papercut Forest and Brighton Etsy Team captain. We discuss the process she went through to set up her business, how it's evolved over the years and how social media has provided an important way to promote her products. Silvina explains how being ultra authentic has helped her create a more engaged and loyal following, and how social media can extend real-life connections.

www.MyPapercutForest.co.uk

www.SocialBrighton.com

Our latest Social Media Simplified podcast is all about emojis. We look at how they can benefit your marketing across social, email and blogs. Find out how emojis have become the fastest growing language in the world 🌍 and why you should consider using them to improve your  engagement with potential customers. 

Emojis add colour and convey meanings that words alone can't 😎; they break up blocks of text and offer a great opportunity for visual branding. Tune in now, and, if you like what you hear do rate and share. Thanks! 👍

www.socialbrighton.com

In our latest guest podcast, Georgie and Dorte from Curly Carrot make a convincing case for Pinterest as a marketing tool. With over 250m active monthly users Pinterest drives lots of traffic, and with pins and boards lasting forever your efforts are going to continue to be rewarded for years to come.

In this podcast you'll get some top tips on how to set up your business account, when and what to post, plus some handy time-saving advice on how to schedule posts, and autopost from other social networks. And, if your appetite is suitably whetted, why not consider coming along to our Pinterest masterclass? 

www.curlycarrot.com / www.socialbrighton.com

In our latest podcast Kerry chats with Jude Bolton, founder and director of Speaking Works. Jude helps children and adults develop essential communications skills. She works with actors, public speakers and the corporate sector. Jude's advice will help you be more confident when creating audiovisual marketing content, networking with new contacts or developing your interpersonal skills. Jude gives us her top tips for improving your ability to communicate with authenticity and impact, using techniques such as breathing, articulation, visualisation and, of course, practise. www.speakingworks.co.uk www.socialbrighton.com

How to blow up on Instagram (in a good way!) In this podcast Kerry and Callum talk through their 5 top tips for growing your Instagram following organically. They explain how to take a strategic approach to content, why it's important to keep your content beautiful, how to use hashtags properly and why the '2 cent strategy' really works.

Instagram presents a great opportunity for brands to develop deeper relationships with online customers through engaging content and careful interactions. Follow these five points to develop your business and attract new customers via social.

www.socialbrighton.com