In this episode, Lydia is joined by Emily Davis, a social media and branding expert! Emily is a coach inside Rebelle Nutrition, Amie Tollefsrud's brand (aka the  @lazymillionaireofficial   with 260K Instagram followers). Lydia and Emily connected through Amie’s membership, Selling Social, where Emily blew them away with her expertise. Today, she's spilling the tea on all things social media strategy—juicy, timely, and hot tips you won’t want to miss! What was meant to be a 35-minute chat turned into an hour because the conversation was just. that. good. 

What we cover:
- Creating social media content that resonates with your ideal customer
- Why social media is the perfect complement to PR & brand-building
- Engagement-focused strategies vs. lead generation: where to focus and why
- The power of authenticity and how it can lead to going viral (she's got a story to prove it!)
- How to position your reels & posts for engagement... that leads to more sales
- Navigating the changing social media landscape and what to do now
- and WAYYYY more nugget that you'll just have to listen in for

This episode is a masterclass on branding, social media, and building a successful brand. We know we say this every week, but this is truly a MUST LISTEN!

Connect with Emily:
✨ 1:1 coaching with Emily: https://rebellenutrition.teachable.com/p/1-1-clarity-call-with-team-rebelle
✨ Sign up for Selling Social with 20% Off: https://rebellenutrition.teachable.com/p/sellingsocialmembership?referral_code=14SHXG (we highly recommend this membership from Amie Tollefsrud of Lazy Millionaire & Rebelle Nutrition! It transformed our IG for only a few dollars a month)
✨ Sign up for Online Course Academy Bundle: https://rebellenutrition.teachable.com/p/online-course-academy1121?coupon_code=IGBIO1&affcode=134254_prpljw4h (if you want support creating an online course, email & social strategy that sells)

What a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose