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Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube.

KEY TAKEAWAYS

• Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos.
• Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content.
• Namedropping is an easy way to help your clip go viral. It gets people talking.
• Content with strong opinions becomes viral as people want to give their own thoughts and opinions too.
• Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular.
• Clips with less context tend to provoke more intense responses from people watching, which creates virality.
• Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out.

BEST MOMENTS

"We always get our guests to namedrop people”

“People just love to get upset for no reason”

“Sometimes with clips we leave context out because we know it will piss people off”

“One of the main ways you go viral on social media is through comments, likes don’t really make much difference”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]