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Virality–it’s what’s for dinner.

Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media.

But here’s the thing: not all viral content is created equal, especially on social media.

In this week’s episode, I take you through what content you should be creating for your business or personal brand on LinkedIn and how to make content that is “viral” in the context of professionals, owners and decision makers that occupy your network.

Additionally, I circle back to funnels and how you should be positioned at each level.

How do you make people consider the problem you solve more seriously? How do you talk about your services or your industry without being transparently “salesy” or even worse.. Boring?

📌 Jump In Here:

(0:00) - Introduction

(1:12) - Funnels and founders

(4:10) - What is the top of the funnel?

(6:18) - What content should you make for the top of funnel?

(8:35) - What it looks like in action

(10:47) - Clip strategy

(12:44) - Episode wrap-up

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