At its core, marketing is pretty simple; find out what people want and then give that to them. 

And this is where many Network Marketers can go wrong. Often we can get so caught up in what we love about our products / company - and forget that what really matters is what your prospect needs. 

And that's where market research is so powerful. Being able to find out exactly what your market wants and then tailoring your offer to give that to them.

And by doing that, your success rate will drastically increase.