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How to Grow a Brand That Builds Trust, Not Just Traffic ft. Marianne Hickman | Content Lessons with Justin
In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations.
We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts.
If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Content marketing requires understanding what works for your audience.
- Tripwires can be rebranded as initial offers to attract clients.
- Generosity in lead generation fosters organic relationships.
- Using automation can streamline follow-ups and enhance engagement.
- Building a reputation based on generosity leads to sustainable success.
- It's essential to prioritize genuine connections over transactional relationships.
- Content creation should reflect your expertise and value to the audience.
- A CRM system is crucial for tracking and nurturing leads effectively.
- The law of reciprocity works best when approached selflessly.
- Your motives significantly influence your success in business.
--------------------------------------------------------------
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
For more content, subscribe to our channel - @dialogvideo
We would love to connect with you!
LinkedIn: https://www.linkedin.com/in/justinvajko
Instagram: https://www.instagram.com/dialogmktg
TikTok: https://www.tiktok.com/@thoughtleadercreator
To learn more: https://www.dialogwith.us
View all episodes
By Justin VajkoIn this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations.
We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts.
If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Content marketing requires understanding what works for your audience.
- Tripwires can be rebranded as initial offers to attract clients.
- Generosity in lead generation fosters organic relationships.
- Using automation can streamline follow-ups and enhance engagement.
- Building a reputation based on generosity leads to sustainable success.
- It's essential to prioritize genuine connections over transactional relationships.
- Content creation should reflect your expertise and value to the audience.
- A CRM system is crucial for tracking and nurturing leads effectively.
- The law of reciprocity works best when approached selflessly.
- Your motives significantly influence your success in business.
--------------------------------------------------------------
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
For more content, subscribe to our channel - @dialogvideo
We would love to connect with you!
LinkedIn: https://www.linkedin.com/in/justinvajko
Instagram: https://www.instagram.com/dialogmktg
TikTok: https://www.tiktok.com/@thoughtleadercreator
To learn more: https://www.dialogwith.us