Jackson Payne from Viking M&A discusses strategies for growing business value for future sales. Viking specializes in SBA deals (1-5 million) and larger M&A deals. Key points include the importance of accurate tax returns, good books, and planning ahead for a sale. Viking emphasizes leveraging their network of lenders, attorneys, and real estate experts to streamline the process and avoid deal fatigue. They stress the importance of multiple buyers for competitive pricing and terms. Jackson advises sellers to focus on increasing cash flow, maintaining clean records, and preparing for the sale well in advance to maximize value.