The Principal Podcast

How to Grow Internationally Through Smarter Localization Strategy With Renato Beninatto


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Renato Beninatto is a localization strategist, speaker, and advisor with decades of experience helping companies grow across borders. As Chairman and Co-Founder of Nimdzi Insights, he brings a sharp view on globalization, AI, buyer behavior, and how consulting firms can create real value in multilingual markets.

This conversation matters for consulting firm owners because Renato sits at the intersection of strategy, operations, and market change. He understands how firms can adapt their offer, pricing, and positioning when technology is changing faster than most clients can process.

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Proposed Interview Structure:

1. What got you into consulting in the first place, and how did you end up focusing on globalization and localization strategy?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who are typically the decision-makers when they bring you in?

4. How do clients typically find you, and what has worked best for you when it comes to building trust and attracting the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You’ve also been involved in podcasting yourself, so what do you think podcasting can do as a marketing tool in the consulting or localization space?

5. Consulting often involves long and complex buying cycles. When you engage with a potential client, how do you typically move from the first conversation to a signed engagement?

6. Once a client starts working with you, what do you do to make sure the relationship stays valuable and leads to long-term trust?

7. Where do you find yourself most stuck right now as a consultant advising companies on globalization, localization, and AI?

8. Looking ahead, where do you see the biggest opportunity for globalization and localization strategy over the next few years?

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Know more about Renato Beninatto

Website Link: https://www.nimdzi.com/

Connect with Renato Beninatto on LinkedIn

LinkedIn link: https://www.linkedin.com/in/renatob/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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The Principal PodcastBy GHA Marketing