Your LinkedIn Newsletter can be one of the most powerful tools for growing your brand, but only if you use it strategically.Here are three simple ways to make your newsletter work harder for you:✅ Use a video thumbnail for each edition.A great thumbnail grabs attention and increases click-through rates. Even a short 15-30 second video introduction can create a stronger connection with your audience.✅ Add an SEO title and description for Google.Every LinkedIn newsletter edition is indexed by search engines. Optimizing these fields helps your content show up on Google, not just LinkedIn, giving you long-term visibility.✅ End with a clear call-to-action.Each edition should tell your readers what to do next, whether that’s visiting your website, booking a call, signing up for a free training, or downloading your lead magnet.Your LinkedIn Newsletter isn’t just a content tool… It’s a brand-building engine when used intentionally.Don't forget to register for our FREE LinkedIn Content Creation Workshop called The Experts Edge, from November 24th to the 25th at 12 pm ET to 1 pm ET here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop