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How To Grow Your Business on LinkedIn
Shawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity.
Interview Takeaways:
Posting regularly on LinkedIn builds visibility, credibility, and connections that can lead to real business deals and partnerships.
Treat LinkedIn like your digital dining room. Keep it updated, professional, and filled with proof of the work you do and the stories you tell.
By showing up, sharing beliefs, and engaging with others, operators can build genuine relationships that grow both their brand and the broader hospitality community.
Episode Links:
About Our Sponsors
DAVO:
DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.
Click here to learn more
Marqii:
Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.
Click here to learn more
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By Shawn P. Walchef
4.7
101101 ratings
Shawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity.
Interview Takeaways:
Posting regularly on LinkedIn builds visibility, credibility, and connections that can lead to real business deals and partnerships.
Treat LinkedIn like your digital dining room. Keep it updated, professional, and filled with proof of the work you do and the stories you tell.
By showing up, sharing beliefs, and engaging with others, operators can build genuine relationships that grow both their brand and the broader hospitality community.
Episode Links:
About Our Sponsors
DAVO:
DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.
Click here to learn more
Marqii:
Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.
Click here to learn more
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