In Episode 8 of the Selling Trust Podcast, Nathan Mark continues the conversation from the previous episode and adds an important clarification: maybe you do need more clients—but how you grow matters more than how fast you grow.

This episode dives into the difference between organic growth and forced growth, breaking down why warm introductions, referrals, and community-driven connections consistently outperform cold calls, funnels, and high-friction lead generation tactics.

Through real-life examples, Nathan explains how expanding your book of business strategically—through existing relationships—creates win-win growth that benefits you, your clients, and their networks.

🎯 In this episode, you’ll learn:

• When adding more clients actually makes sense
• Why warm leads require far less energy than cold calls
• How referrals multiply trust instantly
• Why growth should match your client’s communication style
• How events and face-to-face connections make you “sticky”

This episode is for sales professionals, consultants, and business owners who want to grow without burning out, wasting money on bad leads, or chasing trends that don’t fit their audience.

📩 Want help designing an organic growth strategy that actually fits your business?
 Visit nathanmark.com, send a message, or download your free copy of the Revenue Event Cookbook.

Grow smart.
 Build trust.
 We’ll see you in the next episode.