Are you trying to grow your email list on LinkedIn… but keeping everything on LinkedIn?

That’s the problem.LinkedIn is where the conversation starts, not where your list grows.

Here are four simple ways to start using it the right way:

1. If you have a clickable link in your headline on the free version, don’t change it.

- If you never had one, you can’t add it now.

- Premium users, use that space to drive to a call, website, or newsletter.

2. Use your Featured section strategically:

- Website or calendar first

- Newsletter second

- Opt-in or landing page third

3. Turn your LinkedIn newsletter into a conversion tool.

- End every edition with a clear call to action and a link to collect emails.

4. Use LinkedIn Live Events to drive action.

- Say it clearly: “If you’d like to book a free call, type ‘me’ in the comments.”

LinkedIn is the top of your funnel.

Start guiding people off the platform… and onto your list.