How To Grow Your Fitness Business

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. 

Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

We spoke to Steffie Bryant from GymSales Software about how to effectively generate leads as a gym, and which prospecting pitfalls to avoid! Steffie's career accomplishments include over 10 years of experience in the fitness industry in sales and operations both in and outside of health clubs.

Her prior roles have encompassed building and overseeing high performing teams. She has a passion for teamwork and collaboration along with a true love for the wellness space. Together with Alex, they talk about:

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Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

We spoke to Tim Borys, CEO of FRESH! Wellness Group. He joined Alex to discuss how gym owners can start and manage corporate fitness models. Tim helps executive leaders ignite their personal and organizational potential and is creator of The Working Well Podcast.

We discussed:

-Workplace wellness trends

-How gyms can effectively start, scale, and manage corporate fitness programs

-How to create engaging health routines for traditional non-gym users in the workplace

Sign up for more exciting events at https://fitnation.co/

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

We spoke to Dr Paul Bedford, also known as the fitness industry's very own Retention Guru. Paul is a researcher, international speaker and fitness industry expert on retention, attrition and customer experience. A regular face at the world famous IHRSA conventions and many others, we are proud to have him join us for an episode of FitNation to discuss the top 10 retention strategies to avoid!

Paul notes there are 71 variables which can impact your retention, and will share gems from his 30 years of experience as well as his master’s degree in exercise and health behaviours and a PhD from the London Sports Institute.

We discuss:

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We spoke to David Minton, who is the founder and director of The Leisure Database Company, and a true legend within the industry. David's view is that fitness was a data poor industry and we'll discuss how that led to us being totally underprepared for the crisis that hit last year. Wel also chat about how important it will be for the nation to start thinking about exercise as a form of self care for life - notably because over 75% of people who died from COVID were over 70...but only 1% of those people have a health club membership. Time for change! David talks to us about how he sees the road back to normal, as well as the role of politics within fitness, and if the industry really is ageist.

David is well known for his unique industry knowledge and is in demand for his expert

media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.  He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

Sign up for more exciting events at https://fitnation.co/

Jamie Owens from Hussle, the world's first fitness marketplace, talks us through exactly how (and why) to work out your Customer Acquisition Cost (over 50% of gyms they surveyed didn't know theirs!) We also discuss how to choose the right marketing channels for your business and how fitness membership models are changing.

The Hussle platform targets customers who don’t currently engage with traditional gym memberships – those requiring multi-venue workouts no single operator can provide, occasional users and ‘try-before-they-buy’ customers. With gym partner locations in 96% of UK postcodes, Hussle has turned more than 30,000 of these into direct club members, brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms in the last 18 months.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

Sign up for more exciting events at https://fitnation.co/

This week our FitNation host, Alex Von Hagen, interviews the awesome Lindsey Rainwater. Lindsey is an experienced business advisor, executive coach and the founder of the Women in Fitness Association. This interview delves into how you can become the leader your fitness business deserves. There are tips on how to build your personal brand, optimising your behaviour towards responsibility and how to create a culture of success and transformational change in your facility.

WIFA is the global association supporting women in their career trajectory helping them rise to their fullest potential in business and life.

Lindsey is a widely published author, has been featured in many podcasts, books, and facilitated keynote talks and workshops. In 2017, IHRSA (International Health, Racquet and Sportsclub Association) recognized her as a “Rising Star”.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

Sign up for more exciting events at https://fitnation.co/

James Lorey and Aaron McCulloch from Your Personal Training UK shared their insights on changing attitudes towards personal trainers and how not to get left behind in this tide of change. From personal trainer to virtual trainer, this webinar took us back to basics and then back up to speed about how to succeed in today’s dynamic fitness market.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

Sign up for more exciting events at https://fitnation.co/

Jennifer Halsall-de Wit is no stranger to complex marketing strategies, and in this webinar, she intends to get straight to the core principles of fitness marketing. As the Chief Operating Officer at The Women in Fitness Association, former International Retention Manager for Basic-Fit, and Director of Personal Training at GoodLife Fitness, she’s got the right expertise to guide fitness marketers on their journey towards sustainable marketing strategies.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/

Sign up for more exciting events at https://fitnation.co/

John Briggs has a bone to pick with gym owners who shirk from taking financial responsibility for their fitness business. And, as a gym owner, the founder and CEO at Incite Tax and Accounting, and author of Profit First for Microgyms, he has a thing or two to say on the matter.  In this week's podcast, John explains some of the biggest obstacles fitness business owners face when it comes to managing their cash flow. He educates us on accounting best practices and reveals ways to avoid burnout while trying to live paycheck to paycheck.  

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. 

Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN  

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/  Check us out at https://fitnation.co/

Want to learn how to effectively coach clients during these trying times and set up a future-proof personal coaching business? Have a listen to this week’s guest speaker, Carl Smith. Carl is the Founder of Concept Fitness Consultancy, and he has been advising thousands of fitness professionals for the past 25 years.  In this webinar, he focuses specifically on how personal trainers can set themselves up for long-term success.  

This podcast is made possible by our sponsors, Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more: http://bit.ly/VirtuagymEN  

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com

Sign up for free to listen to next week’s expert here: https://fitnation.co/webinar