After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world.

IN THIS EPISODE, LILY SHARES:

• Her unique Master’s Thesis: Twitter & Religion!
• How she grew her Facebook engagement from 9.3K to over 73K in just 6 months
• What simple tactic she used to garner more than 7,000 new fans on Instagram
• Why she invests time in interacting with students on social media
• The importance of being conversational in your writing style

SPECIAL GUEST

Liliana Gonzalez

Communications Specialist Multimedia

El Paso ISD, Texas

Email: [email protected] 

School Website: https://www.episd.org/ 

Facebook: https://www.facebook.com/ElPasoISD 

Twitter: https://twitter.com/ElPaso_ISD

Instagram: https://www.instagram.com/episdschools/ 

TikTok: https://vm.tiktok.com/ZMeBb26Ks/ 

USEFUL INFORMATION

• The Social Media Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here!
• One page handout - Growing Your Social Media Audience Strategically

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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