Impact Pricing

How to Handle Pricing Implementation During Inflation with Frederico Zornig


Listen Later

Frederico Zornig is the CEO of Quantiz Pricing Solutions – a pricing consultancy that aims to increase the profitability of their clients through strategies implementing improvements in the Pricing, Revenue Management and Commercial Excellence processes. He earned a PhD in Pricing from the International School of Management, and he was a professor for 11 years.

Frederico initially fell in love with pricing while he was pursuing his MBA at the University of Illinois. It was 15 years ago when he decided to start his own consulting firm.

In this episode, Frederico discusses insights you should take note of in terms of price implementation and inflation. He shares stories that illustrate how the price of your goods can totally make a difference to your business.

 

Why you have to check out today’s podcast:

  • Discover how strategic pricing is critical to defining winners and losers in today's increasingly competitive environment
  • Learn about price implementation and how to go about getting people to adopt new strategies
  • Learn how you can handle pricing when inflation occurs

 

“Give price the importance it deserves. I have seen some companies not paying too much attention to the area, and I have seen companies that really believe that price can be a game changer.”

– Frederico Zornig

 

Topics Covered:

01:34 – How did Frederico get into pricing and what is it that attracts him to keep going?

04:51 – The advantages of being a pricing person who got to lead sales and marketing as well

08:11 – The do’s on making people adopt new strategies and have them implemented in their company – the incentives and the importance of having a strategic commercial policy

14:43 – Companies focusing on revenue and not on profitability; measuring margin dollars instead of margin percentage

19:22 – In having sales compensation plans, how do we convince people to hold or negotiate price?

22:20 – Tips on how to handle pricing in the middle of inflation

25:53 – Having information about your competitors or none at all – not being afraid to raise in relation to volume

27:59 – What is Frederico’s advice that could be helpful to the listeners’ business?

 

Key Takeaways:

“Pricing is a journey. I believe in that. The company has to go into that journey if they want to be really pricing experts or go after pricing excellence. It's not going to happen in one or two years.” – Frederico Zornig

“The customers have to understand that if they behave the way we have the incentives created, they could benefit of that commercial policy.” – Frederico Zornig

“If you create really strategic commercial policies, you can really change the way the market is built.” – Frederico Zornig

“I always take inflation into consideration. If I'm not coping with inflation, I'm staying behind.” – Frederico Zornig

“Companies that really understand the value and pursue a pricing discipline – a pricing focus – they could benefit enormously in terms of results. Big, big results.”– Frederico Zornig

 

People / Resources Mentioned:

  • Quantiz Pricing Solutions: http://www.quantiz.com.br

 

Connect with Frederico Zornig:

  • Website: http://www.quantiz.com.br
  • LinkedIn: https://www.linkedin.com/in/fzornig/
  • Email: [email protected]

 

Connect with Mark Stiving:

...more
View all episodesView all episodes
Download on the App Store

Impact PricingBy Mark Stiving, Ph.D.

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

50 ratings


More shows like Impact Pricing

View all
Economist Podcasts by The Economist

Economist Podcasts

4,278 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,034 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

519 Listeners

Built to Sell Radio by John Warrillow

Built to Sell Radio

208 Listeners

Odd Lots by Bloomberg

Odd Lots

1,784 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,087 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,188 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

7,928 Listeners

Nudge by Phill Agnew

Nudge

170 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,397 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,189 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,189 Listeners

ReThinking by TED

ReThinking

610 Listeners

ACQ2 by Acquired by Ben Gilbert and David Rosenthal

ACQ2 by Acquired

212 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners