In this episode, we explore the rise of "chefluencers"—cooks who gain massive followings on social media without necessarily having the traditional kitchen experience. Michael and Bryan Voltaggio discuss the blending of entertainment and culinary expertise, the challenges of staying relevant in a social media-driven industry, and how chefs can uphold craftsmanship while embracing digital platforms.

Takeaways:

• Prioritize culinary skills over social media fame. 
• Adapt without losing authenticity. 
• Master more than just one dish. 
• Use social media as a tool, not a shortcut. 
• Stay competitive by being excellent. 

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