Welcome to the kbbreview Podcast, your host as always is Andy Davies and this episode 12 of Season Four.

This week, we’re getting down to some nitty gritty and looking at that most fundamental part of retailing – running a sale or promotion.

When do you do it? How do you do it? What gets the best results? How do you plan it? All this and everything in between is discussed in this step-by-step guide with top kbb retail consultant Paul Da Silva.

There’s loads of little validations, insights, hints, tips and advice in here so definitely worth a listen!

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