When life gives you lemons, do you make lemonade? Or do you let them sit in a fruit bowl until they go all hard and inedible? 

 

What I’m trying to say is –do you jump on opportunities when they come up? Or do you let them pass you by?

 

I can tell you right now that today’s guest not only started making lemonade when life gave her lemons, but she’s on her way to building a new lemonade stand, too!

 

Okay, okay… I’ll stop with the lemon analogy!

 

The thing is, so many entrepreneurs out there talk about starting a business or how they went from 6 to 7 figures. And while that’s great to hear, what we really want to know is what you did when you were literally in the thick of running a thriving business with a busy personal life, and an opportunity you couldn’t pass up came a-knockin’?

 

Because being a successful leader and an entrepreneur is having confidence in your choices. If it feels right, you just have to go for it, right?! 

 

Well, that’s what my guest, Salena Ausburn, has done!

 

Not only is Salena the seasoned owner of Wild Whimsy Plant Co. and mother of three, but she’s off on a new venture that includes a retail space and a new partnership! So Salena is literally back in that infancy stage of starting a business, and we’re talking ALL about it! 

 

In this episode, Salena and I deep dive into what it’s like pivoting in business, how to make adjustments and changes as life throws opportunities your way, how to adjust your mindset to deal with imposter syndrome, the importance of finding aligned partnerships, building a business that genuinely fosters community, and so much more!

 

If you’re ready to open the door and embrace opportunities that come your way with confidence and resilience, hit that play button, and let’s go!!

 

Leave a 5 star review on iTunes! 

 

Episode Highlights:

[3:12] How she started a plant business and is now merging two very different businesses

[5:03] Why seasoned business owners still deal with imposter syndrome

[6:49] Why your why can be bigger than your product

[8:15] Shifting your mindset to overcome imposter syndrome

[10:06] How to build a partnership brand that incorporates both of your values

[15:30] How to feel comfortable with a pivot in your business

[16:15] Finding clarity on your business identity after a pivot

[17:32] Why you need to live out your purpose through your brand

[18:45] How you can have a more direct connection with your customers

[21:56] Why the way we build relationships and connect will evolve 

[23:20] How you show up it up to you as the business owner

[25:18] The importance of setting boundaries

 

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Links:

Show notes: https://www.kelseymarieknutson.com/podcast  

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