In this episode of Your Brand with Steve Olson, I tackle a topic that often leaves real estate agents and clients uneasy: discussing money. Drawing from years of coaching and countless conversations, I share a straightforward, three-step framework to help you navigate these discussions with ease. Learn how to approach the money conversation without creating barriers or discomfort for your clients. Discover how to ask the right questions about financing, pre-qualification, and lender referrals to ensure a smooth buying process. By understanding that everyone has a unique money story, you can build trust and guide your clients effectively through the financial aspects of real estate transactions. Join me as we break down the script and make these essential conversations less daunting.