Join me, Steve Olson, on this episode of "Your Brand with Steve Olson" as we dive into the essential marketing funnel that can transform your business. Whether you're in real estate, coaching, or personal development, understanding this funnel is crucial. I'll guide you through creating purposeful content, focusing on long-form videos, and leveraging blogs as powerful sales tools. Discover how to use YouTube as your content hub and the importance of integrating ads to drive traffic. We'll explore a two-step ad strategy to convert cold leads into warm prospects, ensuring your brand stands out. Tune in to learn how to maximize your impact and grow your client base effectively.

In this episode of Your Brand with Steve Olson, I tackle a topic that often leaves real estate agents and clients uneasy: discussing money. Drawing from years of coaching and countless conversations, I share a straightforward, three-step framework to help you navigate these discussions with ease. Learn how to approach the money conversation without creating barriers or discomfort for your clients. Discover how to ask the right questions about financing, pre-qualification, and lender referrals to ensure a smooth buying process. By understanding that everyone has a unique money story, you can build trust and guide your clients effectively through the financial aspects of real estate transactions. Join me as we break down the script and make these essential conversations less daunting.

Get the private podcast episodes: https://steveolson.co/inbound

Our national Real Estate Team: https://stolynetwork.com/team-overview

The 3 DayChallenge: https://stolynetwork.com/challenge

If you're working expired or withdrawn listings, this episode breaks down four clear strategies that you can start using right away. No cold calling required.

Steve Olson shares a practical approach that helps you generate listings by focusing on thoughtful outreach, targeted messaging, and simple marketing systems that work in any market.

Whether you’re just getting started or looking to scale, this episode will show you how to create real opportunities with expireds using tools and tactics that are easy to execute and built for consistency.

Our national Real Estate Team: https://stolynetwork.com/team-overview

The 6 Week Challenge: https://stolynetwork.com/challenge

Full Video link:

https://steveolson.co/your-brand/the-brutal-truth-about-execution-and-why-youre-probably-stalling

You don’t need another idea. You need a plan to execute the one you already have.

In this episode, Steve Olson breaks down the real difference between people who talk about building something and the ones who actually do.

Whether you are launching a new business, scaling a revenue stream, or trying to validate your latest idea, this conversation will challenge how you think about execution.

We cover the mindset shifts, the numbers that matter, and the first question every founder should be asking before building anything.

Resources Mentioned

Join the 3 Day Brand Challenge

Learn how to build a brand that turns your value into demand

Our national Real Estate Team: https://stolynetwork.com/team-overview

The 6 Week Challenge: https://stolynetwork.com/challenge

Link to video: https://steveolson.co/your-brand/the-cheat-code-on-how-to-create-544-social-posts-per-month-to-scale-your-personal-brand

What if you could turn one piece of content into 544 posts every single month without a full-time team or burning yourself out?

In this episode, I break down a simple system we use to create massive content volume that actually drives sales and brand growth. This is the same process we use to attract clients, grow personal brands, and build inbound funnels that convert.

This is not about chasing views. It is about building authority, creating consistency, and turning attention into action.

If you are in real estate, coaching, consulting, or any service-based business, this strategy will change how you think about content forever.

Our national Real Estate Team: https://stolynetwork.com/team-overview

The 3 Day Personal Brand Challenge: https://stolynetwork.com/challenge

What really makes a personal brand powerful and profitable?

In this episode, we unpack the overlooked components that separate forgettable influencers from industry leaders. If you've ever wondered how to become the obvious choice in your market, this is your blueprint.

You’ll hear real-world analogies, a simple but overlooked framework, and why most people get personal branding completely wrong.

Whether you're building your brand from scratch or trying to scale faster, this conversation is your unfair advantage.

Our national Real Estate Team: https://stolynetwork.com/team-overview

The 6 Week Challenge: https://steveolson.co/challenge

In this episode, Steve Olson shares the three marketing truths every professional service business needs to grow an inbound machine that consistently attracts clients. Whether you are in real estate, finance, consulting, or insurance, this is the playbook.

You will learn:

Why marketing and advertising are the oxygen your business depends on

How combining organic content with paid media creates serious momentum

The single most important thing to do before any appointment that dramatically improves conversion

Steve also gives you a simple, plug-and-play pre-appointment phone script that builds trust and urgency before you ever show up. This is how professionals prepare to win.

If you are ready to stop chasing and start attracting, this is your blueprint.

Visit StolyNetwork dot com to learn how to partner with Steve and grow your business with inbound momentum.

Subscribe, leave a comment, and let us know your favorite way to warm up leads before an appointment.

How to work with us:

Live Events: https://steveolson.co/events

Join The Team: https://stolynetwork.com

In this podcast episode, Steve Olson discusses effective marketing strategies for real estate agents, emphasizing the importance of focused content creation, understanding the audience's needs, and building a personal brand. He encourages agents to create content that speaks directly to potential home sellers and to be clear about their marketing goals. Olson also invites listeners to an upcoming event aimed at helping agents increase their listing inventory in 2025.

Takeaways

The best buyers come from listings.

Focused content creation is key to success.

People perceive you based on what you talk about.

You should create content for the specific audience considering selling.

Building a personal brand is essential in real estate.

You need to be clear about your marketing goals.

Engage with your audience through targeted content.

You only get what you ask for in marketing.

Short videos can effectively communicate real estate messages.

Join events to enhance your real estate strategies.

Chapters

00:00 Introduction to Real Estate Marketing Strategies

02:52 The Importance of Focused Content Creation

05:58 Understanding Your Audience and Their Needs

09:03 Building a Personal Brand in Real Estate

11:57 Invitation to Upcoming Event and Conclusion

Unlock the secrets to achieving elite status at Real Broker in this episode of Real Estate Operator with Steve Olson. Discover how hitting elite status can significantly boost your wealth by earning $16,000 in stock awards, which vests over three years. I'll break down the math and requirements, including capping at $12,000 and paying $6,000 in post-transaction fees. Whether you're a solo agent or part of a team, I'll guide you through the steps needed to maximize your earnings and make the most of Real Broker's opportunities. Tune in to learn how to turn your everyday transactions into a lucrative investment strategy. Don't miss out on this game-changing financial insight.

In this episode of the Real Estate Operator Podcast, Steve Olson discusses how to stand out in a crowded real estate market by focusing on niche branding. He emphasizes that many agents hold back due to fears of alienating potential clients or believing the market is too small. Olson argues that having a clear niche not only helps in attracting the right clients but also simplifies referrals and marketing efforts. He shares strategies for identifying and building a niche, including targeting specific demographics or property types, and highlights the importance of being known for a particular area of expertise.

Takeaways

Differentiation is key in a crowded market.

Many agents have common excuses for not starting.

Niche branding is about focusing on a specific market segment.

A niche can be a specific property type or demographic.

People will refer you more easily if they know your niche.

Your competition is not the top agent, but one-off agents.

Being known for a niche makes it easier to scale your business.

Don't worry about alienating other potential clients.

Get clear on your market goals and analytics.

Focus on building a brand that resonates with your target audience.

Chapters

00:00 Introduction to Differentiation in Real Estate

03:01 The Importance of Niche Branding

05:53 Strategies for Building a Niche Market