From researching and sticking to a consistent schedule to the most important step in writing a book, editing, Isaac and Patrick lay the foundations for how to write and publish a book. 

An inside look into how advertisers and retailers strategize holiday shopping; from Black Friday and Cyber Monday to Christmas, Chanukah and Kwanza, consumer behavior looks very different this time of year and companies plan accordingly. This year, in particular, is especially different. Isaac and Patrick detail what holiday shopping strategy looked like historically and how COVID is changing the game.

What's holding you back from making major moves and winning big? Your lack of risk-taking, probably. In this episode, we dive into how embracing a culture of risk has led to our successes with failures cauterized along the way.

How to lead a team through crisis, work from home and not fire employees even though your business is bleeding money.

*Correction: Patrick referenced the wrong person as having coined “anti-fragile.” It was Nassim Taleb, not Ta-Nehasi Coates. 

Patrick considers this a tough miss, but hey, we're only human.

Welcome to How to Hide a Dead Body: a new podcast by one of the hottest New York ad agencies. In this episode, we talk all about how to hide a dead body. Don't worry, gloves and a shovel are not required.