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How to Hire Digital PRs? Tips From a PR-Turned Recruiter
In this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency.
The conversation covers everything from the ideal backgrounds for digital PR candidates to structuring a digital PR team to the changing market trends.
James provides valuable insights from his years of experience as a PR and now a recruiter for some of the top agencies in the world.
⏰ Timestamps
00:00:00 – Intro
00:03:15 – How did you transition from PR to recruitment?
00:05:42 – How did you get into recruitment?
00:08:10 – What challenges did you face starting freelance work during the pandemic?
00:12:25 – How has the digital PR market evolved since COVID?
00:15:40 – What do entry-level digital PR roles look like today?
00:18:55 – What do you recommend for hiring in reactive situations?
00:22:30 – How do you structure a digital PR team?
00:26:05 – How do you break down roles within your digital PR team?
00:29:45 – Do you encounter pushback from journalists regarding digital PR?
00:33:20 – Do you incorporate testing in your hiring process?
00:36:50 – What does a test project for digital PR candidates typically involve?
00:40:15 – What qualifications or background do you look for when hiring digital PR professionals?
00:44:30 – How do you maintain relationships with freelancers in your team?
💻 Check out the full post: https://bit.ly/3ErZzeT
🤝 Our website: https://www.buzzstream.com
🌎 Follow us on X / @buzzstream
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
View all episodes
By BuzzStreamIn this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency.
The conversation covers everything from the ideal backgrounds for digital PR candidates to structuring a digital PR team to the changing market trends.
James provides valuable insights from his years of experience as a PR and now a recruiter for some of the top agencies in the world.
⏰ Timestamps
00:00:00 – Intro
00:03:15 – How did you transition from PR to recruitment?
00:05:42 – How did you get into recruitment?
00:08:10 – What challenges did you face starting freelance work during the pandemic?
00:12:25 – How has the digital PR market evolved since COVID?
00:15:40 – What do entry-level digital PR roles look like today?
00:18:55 – What do you recommend for hiring in reactive situations?
00:22:30 – How do you structure a digital PR team?
00:26:05 – How do you break down roles within your digital PR team?
00:29:45 – Do you encounter pushback from journalists regarding digital PR?
00:33:20 – Do you incorporate testing in your hiring process?
00:36:50 – What does a test project for digital PR candidates typically involve?
00:40:15 – What qualifications or background do you look for when hiring digital PR professionals?
00:44:30 – How do you maintain relationships with freelancers in your team?
💻 Check out the full post: https://bit.ly/3ErZzeT
🤝 Our website: https://www.buzzstream.com
🌎 Follow us on X / @buzzstream
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/