CMO Conversations with Tricia Gellman

How To Hit Your Goals With Experimentation & A Remote Marketing Team (With Auth0's Martin "Gonto" Gontovnikas)


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For many of us, remote work is a new experience brought on by the COVID-19 pandemic. But for Martin Gontovnikas (aka Gonto) it's just another day at the home office. Gonto is Auth0's SVP of Marketing & Growth and manages a fully remote marketing team. In this episode, he shares lessons learned in remote team management – from how he shows up as a leader and builds trust in a remote environment, to how he sets realistic goals and objectives for his team (plus how he re-allocated budget and re-forecasted pipeline targets when the unexpected happened).
And there's one more thing you need to know about Gonto. As a former software engineer, he LOVES experiments. Gonto breaks down how he built a culture of experimentation and testing at Auth0, what makes for a good test, and (you guessed it) how to set goals and measure the success of an experiment.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Gonto on Twitter @triciagellman @mgonto @HYPERGROWTH_Pod
*This episode was recorded prior to recent protests. Drift stands with our Black employees, customers, and community. Read our statement from our CEO here: https://www.drift.com/blog/we-wont-be-silent/
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