As CMO of Temenos, a world-leader in banking software, Martin knows a thing or two about the B2B space.  He argues that marketers need to innovate constantly but, more than anything, need to be focused on the customer experience. 

Three things Martin recommends:

1. Don't think about leads, think about your customer
2. Don't think about B2B, think about B2H or to B2P (Business to Human or Business to People)
3. Don't invest in push marketing, instead focus on pull marketing

To connect with Martin, find him on LinkedIn

To learn more about Temenos, visit their website: https://www.temenos.com/

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.

If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024