Every time you communicate, you're doing it for a reason. You want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their point or even understand what a point is, rendering them pointless.

 

In this episode, Joel Schwartzberg explains how too many people confuse a point with a title, a topic, an idea, a theme, or even something much less. A point is something more. It's a contention you can propose, argue, illustrate, and prove. A real point creates a position of value.

 

Joel not only clarifies what a point is, but he also shed light on how to determine if what you're saying is a point or if it falls short.

 

If you want to more effectively reach your audiences, listen to what Joel has to say.

 

Resources for this episode:

- joelschwartzberg.net