This episode is a replay of a webinar recorded in March. Chad teams up with Marketing Director Tyson Wigfall to uncover opportunities to gain more consistent patient visits by up-leveling email marketing and two-way texting practices.

In this episode you'll learn:

-Common pitfalls practice owners make when it comes to these tools
-How to get better results from email
-Best practices for two-way texting
-How you can integrate email and text to get more out of your campaigns

How to Improve Email Blasts and Two-Way Texting

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively. Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow 
 00:19 Meet Gary Houck: A Lifelong Connection 01:08 The Roofing Business: Success and Leadership 04:23 Company Culture and Values 07:41 Leadership Evolution and Strategic Decisions 12:42 Building Long-Term Client Relationships 16:38 Handling Failures and Learning from Mistakes 19:11 Employee Engagement and Company Culture 25:24 Lifelong Learning and Adaptability 29:10 Culture and Attitude in the Workplace 31:31 Learning from Different Industries 31:44 Early Career Experiences 34:21 Financial Health and Business Decisions 40:50 Balancing Work and Family Life 46:52 Legacy and Regrets 54:12 Advice for Young Professionals 
 You can find Gary at https://www.houcks.com

Gro﻿wing a $100 Million Empire & Hiring 400 Employees with Gary Houck

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend: In this episode, we focus on: 
 - Filling Schedules and Utilizing Space - Reactivating Past Patients - Leveraging Referrals - Expanding Service Offerings - Building a Strong Brand and Community Presence 
 All of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow 
 00:19 Identifying Marketing Challenges in Healthcare 00:43 Maximizing Clinic Space and Efficiency 02:10 Five Pathways to Attract New Patients 05:55 Leveraging Data for Targeted Marketing 08:10 Exploring Profitable Patient Demographics 10:16 Marketing Strategies for Different Patient Groups 13:21 Targeting Specific Demographics for Higher Profit 16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing 19:16 Maximizing Text Campaigns: Real-world Success Stories 21:03 Personalized Communication: The Key to Patient Reactivation 22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts 23:48 Targeting and Understanding Your Audience for Better Engagement 28:35 Leveraging Technology and Partnerships in Healthcare 33:32 Apply to the ‘Profitability Under Pressure’ Course

5 Must-Haves to Land 100 Visits Per 1000 Square Feet

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry.  The discussion also covers practical strategies for private practice owners to improve their business operations by: 1. Negotiating with insurance companies 2. Writing a patient accountability plan, 3. Expanding practice services 4. Building a brand 
 Along with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow 
 You can find Dr. Sterling at www.drsterlingcarter.com

Sterling Carter on 4 Keys to Maximizing Profits and Patient Commitment

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community.  You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profit Additionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

Texting For Profit (The 10 Text Challenge)

3 Keys to Increasing Profit Margins Despite Declining Reimbursements Are declining reimbursements crushing your practice growth goals? Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements.  This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.'  Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics.  To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort. 

How to Improve Email Blasts and Two-Way Texting

Download our free app to listen on your phone