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How To Improve Email Deliverability & How To Avoid Emails Going To Spam
Send Carrie a Text Message!
Everyone hates spam emails. I know even with spam filters, spam still gets into my inbox. Going through my email and deleting those unwanted emails is so annoying and feels like a time waste. But what if it’s your business emails that are ending up in spam? Or worse, being blocked and un-delivered? How do we address this and make sure our legitimate business emails are being delivered?
At the time of this podcast's release, Google and Yahoo are setting stricter requirements for bulk email senders that can affect your emails reaching your users. In this episode, we will be talking about email deliverability, what it is, why it is so important, how to ensure better deliverability and how to stay up on the current rules.
In this episode, you will learn:
- Why online businesses are required by email providers such as Google & Yahoo to have advanced email set ups such as DKIM, SPF, and DMARC.
- The risks of spam, spoofing, and phishing to both your users and your online business.
- What factors play into email deliverability that can determine whether your business emails will end up spam or be blocked by email providers.
- What Google and Yahoo’s upcoming requirements for bulk email senders are.
- The importance of staying up to date on requirements, even if they won’t affect you just yet.
- Next steps that you can take to start setting yourself up for better email deliverability and compliance!
Next Steps
1. Check if you are compliant with current email provider requirements.
Use the following tools below to see your domain’s email reputation as well as security compliance.
- https://mxtoolbox.com/
- https://mxtoolbox.com/blacklists.aspx
- https://www.talosintelligence.com/
2. Grab a pen and paper or open a digital document and list out all of the applications that send emails through your domain.
Some examples could be:
- Email service provider, like Aweber, ConvertKit, MailChimp, Flowdesk, etc
- CRMs
- Ecommerce and Web applications such as Magento, BigCommerce, Shopify, Kajabi, Wordpress, etc.
- Etc.
3. Look through each of your applications to s
If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.
If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)
https://ecommercemadeeasypodcast.com/sunkissed/
Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
Where we help break down the tech and hurdles Online Business Owners encounter!
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.
Support the show
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
View all episodes
By Carrie SaundersSend Carrie a Text Message!
Everyone hates spam emails. I know even with spam filters, spam still gets into my inbox. Going through my email and deleting those unwanted emails is so annoying and feels like a time waste. But what if it’s your business emails that are ending up in spam? Or worse, being blocked and un-delivered? How do we address this and make sure our legitimate business emails are being delivered?
At the time of this podcast's release, Google and Yahoo are setting stricter requirements for bulk email senders that can affect your emails reaching your users. In this episode, we will be talking about email deliverability, what it is, why it is so important, how to ensure better deliverability and how to stay up on the current rules.
In this episode, you will learn:
- Why online businesses are required by email providers such as Google & Yahoo to have advanced email set ups such as DKIM, SPF, and DMARC.
- The risks of spam, spoofing, and phishing to both your users and your online business.
- What factors play into email deliverability that can determine whether your business emails will end up spam or be blocked by email providers.
- What Google and Yahoo’s upcoming requirements for bulk email senders are.
- The importance of staying up to date on requirements, even if they won’t affect you just yet.
- Next steps that you can take to start setting yourself up for better email deliverability and compliance!
Next Steps
1. Check if you are compliant with current email provider requirements.
Use the following tools below to see your domain’s email reputation as well as security compliance.
- https://mxtoolbox.com/
- https://mxtoolbox.com/blacklists.aspx
- https://www.talosintelligence.com/
2. Grab a pen and paper or open a digital document and list out all of the applications that send emails through your domain.
Some examples could be:
- Email service provider, like Aweber, ConvertKit, MailChimp, Flowdesk, etc
- CRMs
- Ecommerce and Web applications such as Magento, BigCommerce, Shopify, Kajabi, Wordpress, etc.
- Etc.
3. Look through each of your applications to s
If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.
If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)
https://ecommercemadeeasypodcast.com/sunkissed/
Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
Where we help break down the tech and hurdles Online Business Owners encounter!
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.
Support the show
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering