Send Carrie a Text Message!

Most websites are designed like digital brochures. 

Pretty. Informative. Full of stuff. 

But not persuasive. 

If your visitors have to figure out where to go or what to do next, you’re losing them. 

In today’s episode, I’m showing you how to create conversion paths — intentional flows through your site that guide people from “hello” to “heck yes, I’m in.” 

Whether your goal is to get people to sign up, book a call, or make a purchase — this will change how you think about your site forever. 

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Your homepage is often the first impression your business makes. 

But here’s the truth: most homepages are quietly repelling the very people you want to work with. 

In today’s episode, I’m walking you through the most common homepage mistakes I see (even on beautiful, modern websites)... and how to fix them. 

We’ll cover design, copy, and strategy—because it's not about looking good, it's about guiding action. 

And at the end, I’ll give you a simple test you can run today to see if your homepage is helping or hurting your conversions—so stick with me. 

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Just because a website can have breadcrumbs, dropdowns, and sidebars…
Doesn’t mean it should. 

In today’s episode, we’re talking about three of the most overused—and often misunderstood—website elements: breadcrumbs, submenus, and sidebars. (And what they are if you are clueless!) 

I’ll walk you through when they help, when they hurt, and how to decide what your site actually needs to guide visitors (not confuse them).

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience? 

Today’s episode is packed with gold, especially if you’ve ever wondered how to make your copy feel more you—more clear, more compelling, and more human. 

I’m joined by Jill Pavlov, a copywriter, brand strategist, and improv coach who helps entrepreneurs stop sounding like everyone else and start sounding like the best version of themselves. She’s got a background in comedy, and a no-fluff approach to messaging that truly resonates. 

Whether you’re writing a sales page, planning your next launch, or finally trying to get your About page to not sound like a resume—this is the conversation you didn’t know you needed. 

Connect with Jill Pavlov

Jill Pavlov is a copywriter, brand strategist, and improv coach who helps entrepreneurs say what they actually mean—clearly, cleverly, and with a voice that sounds like them on their best day. 

With a background in comedy and training from The Second City, Jill also leads improv workshops that boost confidence, clarity, and on-your-feet thinking for business owners, creatives, and teams. Her approach blends marketing savvy with the spontaneity of the stage, helping people show up more boldly—on the mic, in meetings, and online.

Whether she’s writing your homepage, coaching your delivery, or giving feedback on your tagline, Jill brings equal parts strategy and sparkle. If you need words that work (and a good laugh while you get them), she’s your girl.

LinkedIn - https://www.linkedin.com/in/jill-pavlov-63aa7585/

Instagram - @comedyjill

Website - copy-pop.com

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit th

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Did you know most people decide whether to stay or leave your website in less than 8 seconds? 

We live in the scroll-and-scan era—and if your site doesn’t catch attention fast, you're losing potential clients before they ever read a word. 

In this episode, I’m sharing exactly how to design your website for short attention spans—so you can turn more skimmers into shoppers. 

Whether you sell services, courses, or products, these strategies will help your website work smarter (and convert faster). 

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

If your website makes people work too hard to find what they need, they won’t stick around. 

Confused people don’t convert—and most websites are more confusing than we realize. 

In today’s episode, I’m going to walk you through how to structure your site so visitors can get where they need to go in 3 clicks or less. 

This isn't just about user experience—it’s about building trust and increasing conversions. 

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

You’ve spent time perfecting your homepage. You’ve got a freebie. A great offer. Maybe even a blog. 

But there’s one page quietly holding your conversions back—because it’s either confusing, cold, or completely underused. 

In today’s episode, I’m revealing which page that is for most businesses—and how to turn it into a trust-building, action-driving powerhouse. 

I’ll also share a quick checklist at the end that you can use to spot red flags on your own site—so stick with me to the end. 

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessly while giving you the freedom to actually enjoy your life. Sounds impossible? 

Well, today’s guest, Masha Goins, has cracked the code with her Hybrid Evergreen Formula. She’s here to share how you can create consistent, scalable revenue without burnout—so you can finally build a business that works for you, not the other way around. You don’t want to miss this one!

Connect with Masha Goins

Masha Goins is an online business coach and magnetic marketing strategist and the host of podcast money magnet mama. Work primarily with impact driven coaches, entrepreneurs, and service providers to scale soulful, high profit businesses to multi six and seven figures online.

Money Magnet Mama Podcast

Free Magnetic Message Coach Custom GPT 

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Is going to a conference really worth it?

The travel, the cost, the time away from your business—it adds up fast.

But after attending Podcast Movement last week, I walked away with three big takeaways that could change how you grow your online business this year—whether you attend events or not.

In this episode, I’m breaking down how to use conferences and communities to build a smarter online business, gain clarity, and make your next 90 days more profitable—without adding more to your plate.

And at the end, I’ll share a bonus way to get major value from conferences you don’t even attend.

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Have you ever stared at your website or sales page and thought…

“This doesn’t even sound like me”?

You want to sound professional. Polished. Confident.

But somehow… it ends up feeling a little stiff, robotic, or just plain awkward.

Here’s the truth: people don’t connect with perfect.

They connect with real. With warmth. With you.

In today’s episode, I’m going to show you how to write like you talk—but better—so your copy connects faster, builds more trust, and guides your audience to take action.

And stick around, because at the end I’ll share my favorite trick to instantly check if your copy feels “off”—before you ever hit publish.

Rate, Review, & Follow on Apple Podcasts

If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world.

Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section.

If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering