At the same time, leagues, esports teams, and video games companies, in general, make considerable efforts to help endemic and nonendemic companies reach the space and make money in the gaming industry, the worst-performing metric, by far, is ROI. Whether the problem is the lack of measurement, or the reluctance from certain companies to share their metrics, Cam Kelly, our guest today, believes it needs to be addressed and solved ASAP.

Cameron Kelly is the VP of Marketing & Brand at Maestro. During his career, Cam developed an acute understanding of marketing and the gaming industry and how they interact. Before joining Maestro, Cam served as a CMO at Complexity Gaming and Senior Marketing Strategist at OnePlus. 

In this episode, Cam shares bits of his vast experience and knowledge of marketing in the gaming industry. We delve into the superficial approach to gaming, the lack of interest from young generations for the "less sexy" jobs, and how we can get young people interested in developing skills rather than getting likes and social media fame. We talk about the lack of metrics that affects the entire industry, which doesn't allow us to keep doing what is working, or pivot when something is not. 

We also go through the dangers of playing "the convenience game," how endemics and nonendemics can get access to the skeptical gamers' universe, the merge of the digital and physical space in marketing, and much more.  

Resources:

Visit Maestro website: https://www.maestro.io/

Connect with Cam on LinkedIn: https://www.linkedin.com/in/cameron-kelly-81656031/

or follow him on Twitter: https://twitter.com/col_csk

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