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How To Improve Search Impression Share Lost Due To Ad Rank
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If you’re losing your impression share due to the Ad Rank, what can you do to improve it? Here are some steps you can take.
If an ad is very high at lost impression share (IS) means impression share (rank), what could we do to improve it? So what this gentleman or lady is asking is, if I'm losing my impression share due to the ad rank, what can you do to improve it? I'll just put this in so it’s easier for everybody impression share. So what you want to do is you want your impression share to be as high as possible, Right? So you don't want to be losing out, but there are lots of ways we can help improve it. So let's have a look at it. So first of all, what I would highly recommend is you organize your ad groups properly. They need to be highly themed, so don't have Apple iPhones and Samsung phones in the same ad group. Keep them separate. If you are running a service-based business, then yes. Absolutely keep them separate. The theme needs to be very tight because nowadays Google's keyword match types are not exact is not exact, phrase match is not phrase match anymore. They show for close variants. So you want to control this and keep it as tight as possible. That will help Google understand what you’re trying to sell.
You want high CTR on your ads. That means that ideally, you want to have about 2% on non-branded keywords. So what do I mean by that? The branded keyword would be Nike, Puma, iPhone and so on, Right? And non-branded would be buy smartphone cheap or something like that. Then we have what was the other one smartphone, Nike, Puma, Buy running shoes that is non-branded, Buy jogging t-shirt. So somebody is looking to buy these items. So for non-branded, you want those CTR or the click-through rate to be above 2%. If it's below 2%, have a look at the keywords and have a look at your ad and see if there is relevancy between the two. You've got to have those relevancy and what we call ad send on there. The keyword must be on the ad so you have higher ad relevance. That is important. Ideally in H1, headline one Right? the first thing they say is if I'm looking to buy Nike running shoes then your headline one should be buy Nike running shoes. Put in a price as well because the price is going to qualify or disqualify that click. So if you are selling that Nike shoes for let’s say $50 then most people will say I can afford $50, I'm going to click on this ad and see which shoes they are selling. But if you got some gold-plated Nike shoes and you put in $500 many will not even click on it because it's out of their price range. And then you do not waste your budget on irrelevant clicks because all they are going to do is come onto your website, click on the ad, come to the website or landing page, have a look around and then they'll go away. So keyword must be on the ad.
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By Uzair KharawalaThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If you’re losing your impression share due to the Ad Rank, what can you do to improve it? Here are some steps you can take.
If an ad is very high at lost impression share (IS) means impression share (rank), what could we do to improve it? So what this gentleman or lady is asking is, if I'm losing my impression share due to the ad rank, what can you do to improve it? I'll just put this in so it’s easier for everybody impression share. So what you want to do is you want your impression share to be as high as possible, Right? So you don't want to be losing out, but there are lots of ways we can help improve it. So let's have a look at it. So first of all, what I would highly recommend is you organize your ad groups properly. They need to be highly themed, so don't have Apple iPhones and Samsung phones in the same ad group. Keep them separate. If you are running a service-based business, then yes. Absolutely keep them separate. The theme needs to be very tight because nowadays Google's keyword match types are not exact is not exact, phrase match is not phrase match anymore. They show for close variants. So you want to control this and keep it as tight as possible. That will help Google understand what you’re trying to sell.
You want high CTR on your ads. That means that ideally, you want to have about 2% on non-branded keywords. So what do I mean by that? The branded keyword would be Nike, Puma, iPhone and so on, Right? And non-branded would be buy smartphone cheap or something like that. Then we have what was the other one smartphone, Nike, Puma, Buy running shoes that is non-branded, Buy jogging t-shirt. So somebody is looking to buy these items. So for non-branded, you want those CTR or the click-through rate to be above 2%. If it's below 2%, have a look at the keywords and have a look at your ad and see if there is relevancy between the two. You've got to have those relevancy and what we call ad send on there. The keyword must be on the ad so you have higher ad relevance. That is important. Ideally in H1, headline one Right? the first thing they say is if I'm looking to buy Nike running shoes then your headline one should be buy Nike running shoes. Put in a price as well because the price is going to qualify or disqualify that click. So if you are selling that Nike shoes for let’s say $50 then most people will say I can afford $50, I'm going to click on this ad and see which shoes they are selling. But if you got some gold-plated Nike shoes and you put in $500 many will not even click on it because it's out of their price range. And then you do not waste your budget on irrelevant clicks because all they are going to do is come onto your website, click on the ad, come to the website or landing page, have a look around and then they'll go away. So keyword must be on the ad.