From the most simple welcome message to complex API integrations, how to improve user engagement with WeChat automated answers? When should you use WeChat automated answers? And how to make the most of them.

How to improve user engagement with WeChat automated answers?

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Second and final part of our WeChat at Work series, where Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work? (Part 2)

Today, Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work?

I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, and discuss a few successful case studies.

After all, maybe WeChat Mini-Programs aren't crap!

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

What is the Real Cost of Influencer Marketing in China?

WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat.

How to improve user engagement with WeChat automated answers?

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