We had Maxine Berry in the studio to talk through how to improve your cold call conversion. Making cold calls and being in sales is a bit of a refined choice and a lot of people fall into the sales industry without meaning to. So you might find it difficult to pick up the phone, not know how to get past the gatekeeper, or not ask the right questions. But cold calling doesn’t need to be a low level sales tactic, it can be your best friend when it comes to making professional relationships and building new business. You just need to know how, and Maxine talks you through it.