In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy.

One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be difficult, and sometimes impossible.

The issue being that you won’t have enough data to make a decision over which version of your test is optimal.

So this week we provide some ideas around how you can still take advantage of the benefits of conversion rate optimisation.