In this conversation, Bernie Kassar and I delve into the intricacies of sales compensation plans, emphasizing the importance of simplification and alignment with business objectives.Bernie shares insights from his extensive experience in the field, discussing the transition from traditional compensation structures to more effective models that motivate sales teams.The discussion also touches on the role of technology in automating commission calculations and the significance of motivation and inspiration in driving sales performance.We also discuss the challenges of distractions in the digital age, emphasizing the importance of time management and personal accountability.We explore how different generations are motivated and the need for effective leadership in sales teams and we also highlight the role of technology in sales, the necessity of training, and the importance of connecting with potential clients.We wrap up with a light-hearted discussion about personal connections and the influence of media on public perception.GUEST INFO:Guest Site: https://latitude39.com/contact/Guest LinkedIn: linkedin.com/in/berniekassarChapters00:00 Understanding Sales Compensation Plans03:07 The Importance of Simplification in Comp Plans05:58 Transitioning Compensation Structures08:46 The Journey from Employee to Founder12:02 The Role of Technology in Sales Compensation15:03 Motivation and Inspiration in Sales Teams24:04 Navigating Distractions in a Digital Age25:11 Empowering Individuals Through Time Management26:40 Understanding Generational Differences in Motivation28:08 Building Accountability in Sales Teams30:06 Leveraging Technology for Sales Success32:39 The Importance of Training and Standardization33:45 Connecting with Potential Clients35:25 Offering Value to Startups36:29 Navigating Personal Connections and Travel39:01 Staying Positive Amidst Media FrenzyGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily

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