Give yourself a well-deserved pat on the back. Breathe in the success. And receive my heartfelt congratulations.

You did it. After everything you’ve sacrificed, you’ve actually reached this far and gotten your first customer.

There he is now, browsing on your website and reading product reviews. He’s clicked on several options and, oh, wait, look - he’s decided to put a product on his shopping cart! That’s so exciting...except, he’s actually chosen the cheapest product. But wait, maybe he’s going to add more? Oh, he clicked on “checkout” and he’s paying for it already.

So, it’s good for you that you’ve finally gotten a customer. Someone actually went on your website and trusted your brand enough to do business with you.

But what do you do to increase your revenue when majority of your customers are simply buying your cheapest product?

You can increase the number of your customers, sure. You can also increase the repeat purchase rate and encourage your customers to buy from you over and over again.

Finally, you can also increase the Average Order Value (AOV) and this is exactly what we’re going to cover in this week’s podcast.

Average Order Value (AOV) is the average amount spent by your customers on each online purchase. Increasing your Ecommerce store’s AOV increases your company’s profitability. Here are five effective ways you can do this: