Welcome to Marketing Scoop Podcast by SEMrush!

Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute.

Facebook & Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run us through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads.

Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher

Guest, Terry Rice of Entrepreneur

https://twitter.com/itsterryrice

https://www.linkedin.com/in/terry-rice/

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

Links Mentioned:

Terry Rice Website, https://www.terryrice.co/

Entrepreneur, https://www.entrepreneur.com/

SEMrush, https://www.semrush.com/

Google Optimize, https://optimize.google.com/optimize/home/

Facebook Insights, https://web.facebook.com/business/insights/tools/audience-insights

Dollar Shave Club, https://www.dollarshaveclub.com/

BEAR Powerfood, https://www.bearpowerfoods.com/

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound