It is one thing to draw prospects to a website or sales call but it is another challenge to encourage and increase conversions on your website. Nostra is a conversion optimization software that optimizes your website without you having to lift a finger; focused on helping to increase conversions for Shopify store owners. We welcomed Dan Mullaney, Director of Growth Marketing and Demand Generation. Dan gives us an overview of who Nostra serves best and their ideal persona. We were eager to hear how they reach their own prospects and ultimately encourage conversions of their own. Dan dives into the importance of education, optimization, and landing pages.