Struggling to build customer loyalty? You might be approaching the issue from the wrong perspective.

In this week’s episode, R. Alexander Toth talks about what customer loyalty really means. You’ll discover:

• How much you can truly influence customer loyalty
• The relationship between loyalty and market share
• How to increase perceived customer loyalty
• What more loyalty for you means for your competitors

Understanding the meaning and impact of customer loyalty can play a pivotal role in shaping your marketing strategy. Learning about it will ensure you’re not leaving revenue on the table.

Show notes:

"How Brands Grow" by Byron Sharp -> https://amzn.to/3KbWZbw

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