How to increase email marketing sales with Sarah Marie Anderson

Today’s episode of the podcast is an interview with Sarah Marie Anderson who is an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences. We talk all about email onboarding processes and how to do them, the types of emails you can send and when, the Fibonacci sequence, the mistakes people make when onboarding and how to sell to your list and what to do when they are not buying!

KEY TAKEAWAYS COVERED IN THE PODCAST

Onboarding is a sequence of emails you send to a new person who joins your list – this often walks them through what you do and what you offer creating connection and engaging them.

Onboarding can also give you an opportunity to get to know your audience more.

Welcome sequences should be around 5-8 emails.

When delivering a freebie – make sure you tell them how to get it and then set expectations for the next email.

End your email with a teaser as to what is coming next – this will get them prepared for your next email and want to open it!

Subsequent emails in your welcome sequence – intro email to you and your business (your story and your why), give value such as blog posts, podcast episodes, freebies etc, talk about your offer so they can understand how you can help them and how they can buy it.

Ideally you should wait until subscribers have finished your welcome sequence before sending your main newsletters.

If someone opts into multiple lead magnets at once – try to get all your welcome sequences to feed into one sequence after the freebie has been delivered.

Don’t overwhelm your subscribers with too much information at once! Try to separate things out into multiple emails instead.

How to use the Fibonacci Sequence for emails

Don’t come on too strong when your subscribers have just met you – keep selling soft and explain more about what you do and how you help instead.

Look at your email stats often – Are people opening them? Are they clicking your links?

Go back and review the emails that have had higher stats – what did you do differently?

Try sending a round up email with various links they can click.

Do some research and get to know your subscribers more – give them a tag when they click so you can personalise more.

Re-engagement email – click here if you are here still around!

Ask questions in your subject lines.

Two magic words to use in subject lines – “That” and “You”

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Don’t sell too much too soon – your email subscribers need warming up!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

An introduction to Sarah Marie 05:15

Onboarding your email subscribers 9:03

Onboarding mistakes that turn your subscribers off 22:36

How often should you email your list? 29:06

What to do if your email subscribers are not buying 32:20

How to increase email engagement 36:37

Writing a successful subject line 41:34

Transcript:

Hello and really warm welcome to this week's episode of the podcast. How are things? So this week I have a really, really good interview for you. In fact, I've done loads of batching of interviews.

There are some absolute gold coming up. Like I've been finding some amazing people, some different voices, and I'm really excited for you to hear some of the episodes that are coming up so, so much good stuff. But before we get started with the interview, I just want to remind you about my 2022 planning/goal setting/mastermind session that we're doing the workshop that we're doing. Uh, I told you about it last week. It's on December the 8th. It's going to be from 10:30 AM to 2:30 PM UK time. And basically we're going to go through what you did last year as in this year. What year are we on 2021.

Also going to look at, uh, what you want to set goal wise for next year. And then I'm going to walk you through a number of planning exercises, which is going to get you really sorted on exactly...